Tom Galanis
Managing Director
iGaming Consultancy Services
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TAG Media unleashes quick thought, assumption-challenging common sense to effect change within our clients’ operational processes to deliver results, increasing performance & raising standards.
We analyse traffic segment value to create and optimise powerful customised experiences from impression to post-deposit built on the user’s raison d’être, increasing loyalty & value.
We implement a customer-centric strategy analysing performance data signals to drive awareness within your target audience to keep your brand front of mind.
We profile & target players at crucial touch points, pushing contextual ad content at the right time, driving stronger brand interest and guiding prospects towards conversion.
We interpret data-crunched player behaviour to deliver optimised communications at each user touchpoint, from Impression > Click > Registration > Deposit > Revenue Optimisation
Extending loyalty is critical to delivering digital ROI. Using sophisticated data segmentation we drive highly contextual ad content to retain brand loyalty and maximise lifetime player value.
TAG Media prides itself on effecting positive and responsible change with our clients, partners and industry. As an iGaming Marketing Consultancy, we ensure, first and foremost, our work with affiliates and operators raises standards through improved compliance and unique social responsibility strategies designed to protect the end customer, sustain our industry and deliver results for our clients.
TAG Media finds its roots in affiliate marketing, dating back to 2005. In the UK iGaming market alone, affiliate marketing contributed to 19% of all advertising spend in 2017, outgunning TV advertising, and this number rises up to 95% in some markets worldwide.
Data is at the centre of what we do with affiliates and operators as we cater to player behaviour across all digital channels, starting with an extensively planned and highly focused digital marketing strategy. The learnings we take away from our affiliate marketing activity are plugged in to paid media and programmatic campaigns, making us the perfect customer acquisition & engagement partner for operations of all shapes, sizes and market focuses.
Affiliate Services
TAG Media has well-established relationships with iGaming affiliates, fostered since 2005. Our unique positioning between operator and affiliate helps us successfully establish and manage highly successful affiliate programmes for our clients, producing ROI through significant new customer and player value delivery.
Paid Media
Our extensive knowledge of native and third party media buying platforms across PPC and paid social drives key strategic growth to fully maximise ROI for our clients
Programmatic
With access to all major native advertising exchanges TAG Media implements sophisticated demographic targeting through a programmatic native advertising platform to deliver players at scale.
Optimisation
We use a selection of top of the range technologies to blend data with our common sense marketing strategies to maximise conversion and lifetime value through your digital marketing channels.
They developed a comprehensive plan, energized the existing team, recruited new resources and most importantly, delivered results. We have overachieved on every metric period over period. These results were directly attributable to the TAG Media team's efforts - a job well done.
We highly recommend working with TAG Media & Tom Galanis - they have lots of experience which has helped me grow my business including deals, access to slot providers/slots, information, optimisation and contacts. A must if you're in the industry!
The TAG Media team’s knowledge and experience in this industry is second to none. They have been an absolute pleasure to work with on multiple occasions. I would struggle to recommend any affiliate and marketing consultancy over TAG Media.
Change Management
We optimise processes to positively & efficiently influence vital parts of an iGaming operation: customer journeys, player acquisition, staff performance & development and marketing compliance.
Public & Industry Affairs
With marketing compliance & social responsibility at our core, TAG Media delivers powerful communications campaigns built with an issues-based approach to tackle the political and media challenges that iGaming operators, affiliates and suppliers face.
Business Development
Whether you are looking to start up, raise or invest funds, expand your product offering, enter new markets, establish new partnerships, TAG Media is ideally placed to build and execute development plans as you seek to grow your business.
Training
TAG Media delivers the Affiliate Management Academy, an intensive two day training course that provides practical learning and personal development to help executives navigate the world of affiliate management.
TAG Media signs Anthony Hodgetts
Running effective performance marketing operations requires iGaming businesses to work as efficiently as possible. TAG Media has developed ground-breaking products and services to optimise processes that positively influence the most vital parts of an iGaming operator's business: customer journeys, player...
Read moreTAG Media launches First Look Games
First Look Games has launched to the market today, providing a direct link between game developers and iGaming affiliates for the very first time. First Look Games, developed by TAG Media, offers publishers from around the world game information, game assets and content on the latest slots titles before...
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