iGaming Consultancy Services

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Football Pools Client
Playstudios Client
Redzone Sports Client
BetRegal Client
Gaming Realms
River iGaming Client
Hippodrome Casino Client
Trada Casino Client
Betsson Client
GVC Client


As an iGaming Marketing Consultancy, TAG Media maximises revenue streams for its clients by developing digital marketing strategies & partnerships and optimising the customer journeys, user experiences, player conversion and lifetime value attached to them across the iGaming and Social Gaming space.
Would you like to know more about us and our process? Contact us


Effect Change

TAG Media unleashes quick thought, assumption-challenging common sense to effect change within our clients’ operational processes to deliver results, increasing performance & raising standards.

Define User Journey

We analyse traffic segment value to create and optimise powerful customised experiences from impression to post-deposit built on the user’s raison d’être, increasing loyalty & value.

Raise Profile

We implement a customer-centric strategy analysing performance data signals to drive awareness within your target audience to keep your brand front of mind.

Engage Players

We profile & target players at crucial touch points, pushing contextual ad content at the right time, driving stronger brand interest and guiding prospects towards conversion.

Conversion Optimisation

We interpret data-crunched player behaviour to deliver optimised communications at each user touchpoint, from Impression > Click > Registration > Deposit > Revenue Optimisation

Revenue Optimisation

Extending loyalty is critical to delivering digital ROI. Using sophisticated data segmentation we drive highly contextual ad content to retain brand loyalty and maximise lifetime player value.



TAG Media prides itself on effecting positive and responsible change with our clients, partners and industry. As an iGaming Marketing Consultancy, we ensure, first and foremost, our work with affiliates and operators raises standards through improved compliance and unique social responsibility strategies designed to protect the end customer, sustain our industry and deliver results for our clients.

Tom Galanis

Managing Director


TAG Media finds its roots in affiliate marketing, dating back to 2005. In the UK iGaming market alone, affiliate marketing contributed to 19% of all advertising spend in 2017, outgunning TV advertising, and this number rises up to 95% in some markets worldwide.

Data is at the centre of what we do with affiliates and operators as we cater to player behaviour across all digital channels, starting with an extensively planned and highly focused digital marketing strategy. The learnings we take away from our affiliate marketing activity are plugged in to paid media and programmatic campaigns, making us the perfect customer acquisition & engagement partner for operations of all shapes, sizes and market focuses.



Affiliate Services

TAG Media has well-established relationships with iGaming affiliates, fostered since 2005. Our unique positioning between operator and affiliate helps us successfully establish and manage highly successful affiliate programmes for our clients, producing ROI through significant new customer and player value delivery.

Paid Media

Our extensive knowledge of native and third party media buying platforms across PPC and paid social drives key strategic growth to fully maximise ROI for our clients


With access to all major native advertising exchanges TAG Media implements sophisticated demographic targeting through a programmatic native advertising platform to deliver players at scale.


We use a selection of top of the range technologies to blend data with our common sense marketing strategies to maximise conversion and lifetime value through your digital marketing channels.

23 Affiliate Programs
1m+ Customers
10 years Team Average iGaming Experience


They developed a comprehensive plan, energized the existing team, recruited new resources and most importantly, delivered results. We have overachieved on every metric period over period. These results were directly attributable to the TAG Media team's efforts - a job well done.

GVC Ladbrokes

GVC Ladbrokes Coral CMO

We highly recommend working with TAG Media & Tom Galanis - they have lots of experience which has helped me grow my business including deals, access to slot providers/slots, information, optimisation and contacts. A must if you're in the industry!

Chris Taylor

Affiliate - www.online-slot.co.uk

The TAG Media team’s knowledge and experience in this industry is second to none. They have been an absolute pleasure to work with on multiple occasions. I would struggle to recommend any affiliate and marketing consultancy over TAG Media.

Danny Campbell

Moneta Communications/TheSportsman


Change Management

We optimise processes to positively & efficiently influence vital parts of an iGaming operation: customer journeys, player acquisition, staff performance & development and marketing compliance.

Public & Industry Affairs

With marketing compliance & social responsibility at our core, TAG Media delivers powerful communications campaigns built with an issues-based approach to tackle the political and media challenges that iGaming operators, affiliates and suppliers face.

Business Development

Whether you are looking to start up, raise or invest funds, expand your product offering, enter new markets, establish new partnerships, TAG Media is ideally placed to build and execute development plans as you seek to grow your business.


TAG Media delivers the Affiliate Management Academy, an intensive two day training course that provides practical learning and personal development to help executives navigate the world of affiliate management.



Tom Galanis Managing Director
Tom Schurch Paid Media Lead
Elliott Resnick Client Consultant
Sacha Levesque Client Consultant
Anthony Hodgetts Affiliate Account Manager

TAG Media signs Anthony Hodgetts

Running effective performance marketing operations requires iGaming businesses to work as efficiently as possible. TAG Media has developed ground-breaking products and services to optimise processes that positively influence the most vital parts of an iGaming operator's business: customer journeys, player...

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TAG Media launches First Look Games

First Look Games has launched to the market today, providing a direct link between game developers and iGaming affiliates for the very first time. First Look Games, developed by TAG Media, offers publishers from around the world game information, game assets and content on the latest slots titles before...

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